July 17th, 2026
Work with files, without the friction
Mention any file or integration inline with @, browse all of an agent's files in one view with indicators for new and changed files, upload .zip archives, and download attachments with a single click.
Agents on less common cadences (monthly, several days a week, or every few hours) now show their real schedule everywhere, and tool approvals default to Always allow, with Allow once in the dropdown, so repeated approvals no longer interrupt your flow.
Agents remember across runs
Each agent now has its own durable, private storage that persists across runs and conversations, so a scheduled or repeated agent can keep lookup tables, cached data, and working notes between sessions instead of starting fresh. You can see what an agent has stored in the workspace tab inside a session, or in the agent's configuration. Runs can also continue for up to five hours, so longer pieces of work have room to finish.
A rough guide to what the Agent costs
We've run fresh benchmarks on typical requests. Sonnet is generally cheaper than Opus for most text work. To help you get a feel for credit usage, here's a rough guide per action.
Map warehouses to storefronts
Warehouse-to-storefront mapping is now available to everyone in Settings, so you can align inventory locations with the storefronts they serve.
Other additions
Agent can now read and adjust your Causal Factor Attribution (CFA) configuration.
Sonnet 5 is now available as a faster, lower-cost option for most text work.
Files the Agent creates while working now show up in its file list automatically at the end of a turn, instead of only being reachable mid-conversation.
Question sets from the Agent can be collapsed, so a long set of options no longer crowds out the conversation.
July 10th, 2026
You can now queue follow-up messages while the Agent is streaming. Type while it's generating, and the message lands in a queue panel next to the composer, draining one item at a time when the turn finishes. Send now pushes a queued message straight into the running turn so that you can course-correct without cancelling. Queued items can be edited, paused, or deleted, and this feature is available on every custom agent.
A cleaner way to add and share integrations
Integration setup on custom agents has been reworked around a single searchable list. Admins can enable team-wide integrations without leaving the page, and you can attach a connection you've already made personally with one click, instead of another authorization round trip. Widening an agent's visibility now shows exactly which of your connections the new audience would run against, and each credential dialog links to the docs assistant pre-filled with a setup question. Microsoft Teams, OneDrive, and SharePoint join the catalogue. The full, up-to-date list lives in our integrations overview.
Model quality diagnostics for geolift experiments
Incrementality experiments now include a model-quality view alongside business metrics, so you can assess how much to trust a result before acting on it. Instead of taking the numbers at face value, you can see how well the model fits your data, how stable the result stays over time, and how likely the test is to raise a false alarm. If anything is unclear, ask the Dema Agent, and it will walk you through what the diagnostics mean for your experiment. The toggle sits at the top of the experiment statistics panel, and the full walkthrough lives in our incrementality testing guide.
UTM mapping is easier to work with
Existing mappings now sort alphabetically by channel group, channel, and utm_source, with a search field that filters across every UTM field and channel name. Unmapped traffic is ordered by visits, so the biggest gaps sit at the top, and auto-refreshes every 15 seconds. You no longer need to reload to see the effect of a change.
June 29th, 2026
Connect more of your tools
Your agents can now work across more of your external systems and connect multiple accounts for the same integration, which is handy if you run separate stores, regions, or brands. You can also link an app to an agent so it always has the right context, without having to point it there every time. We've added Google Analytics, Google Merchant Center, Gorgias, Contentful, Intelligems, Attentive, Ingrid, Omertia, and Typeform, with more on the way. The full, up-to-date list lives in our integrations overview.
A smoother, sharper agent
Long conversations now stay smooth even when the agent is working through a lot at once, and the plan stays in view the whole time. We've reworked how the agent approaches problems, so it's better at reasoning through tricky, multi-step requests. Follow-up questions appear right above where you type and can be answered straight from the keyboard, and approval requests now lay out clearly what the agent wants to do before acting. We've also refreshed how the agent communicates, so its responses feel clearer and more to the point.
See where your credits go
The Credits page is now always available, so you can keep an eye on your usage at any time. You can filter by person or by agent to see who and what is using credits, both as a breakdown and over time.
A guided onboarding checklist for new merchants
New merchants now get a guided checklist covering the key setup steps. A panel in the bottom-left tracks your progress and takes you straight to each step, then tucks itself away once you're done.
Choose which campaigns to test for incrementality
Incrementality experiments now let you pick exactly which campaigns to include in a test, as well as which to leave out, so you can focus a test on the campaigns that matter. You can also make edits after they're set up.
June 18th, 2026
Improved
Your agents, apps, and sessions now live in the side panel, so you can jump straight to what you need from anywhere instead of going through the overview page. Each one has a consistent inline actions menu (rename, configure, copy link, open in a new tab), clearer run statuses, and app tabs that show the app's own name.
Sharing is simpler too. Share an agent or app in a couple of clicks and choose whether it stays private or visible to the team. We confirm before any access change, so nothing is exposed by accident. If you're new to building, our guide on creating agents and apps walks through how to create one, set up data to refresh, and schedule an agent to run it.
You can also view and update your cost and return taxonomies directly through your agent, one of your most-requested features. And under the hood, we've sharpened the specialized flows for MMM and incrementality tests, fixed rendering issues and lag in longer chats, and resolved a Klaviyo connection issue on multi-account setups.
June 2nd, 2026
You can now build custom agents in the Dema Agent workspace. Describe the workflow you need, equip the agent with skills, integrations, and reference files, and it handles the work on a schedule you set.
Before taking any action outside Dema, the agent pauses for your approval. You see exactly what it intends to do and either confirm or steer it. This applies across the tools your team already uses, from ad platforms like Meta, Google Ads, and TikTok to Slack, BigQuery, and more.
Agents can build Apps on your data
When an answer needs more than a chart or table, the agent can build an App: a small interactive tool like a budget rebalancer, cohort explorer, or markdown planner. You interact with the App directly, change inputs, filter, and export. The data stays live, so the App keeps working as your numbers update.
See everything the agent produced
Every conversation now has a workspace view that collects what the agent built and did: charts, reports, files, and a log of every action taken in each integration. The agent's current plan is listed alongside, so you always know what it did and what it intends to do next.
May 19th, 2026
Send customer segments to Klaviyo
Customer segments built in Dema can now be pushed to Klaviyo as custom properties on the matching profiles, refreshed daily. Once the integration is connected, the customer labels you've defined in a segmentation set land on each Klaviyo profile and stay in sync without manual exports.
From there, you can use them inside Klaviyo as audience filters for campaigns and flows, or as conditions inside flow logic. Profitability tiers, sell-through bands, lifecycle stages, or any other rule-based set you've built in Dema becomes a first-class audience signal in your email and SMS automation.
You'll find Klaviyo alongside Shopify in Manage integrations on the customer segmentation set view. Connection is set up by your Customer Success representative; once enabled, the daily export runs automatically.
Describe the date range you want, instead of picking it
The reports and dashboards date picker has been redesigned. The main range and the comparison range each have their own trigger and their own dropdown, joined by a "vs" separator, so you can shape both sides of a comparison independently.
The custom range dialog also gains three new tabs that let you describe a range rather than pin down exact dates. Since anchors a fixed start date with a dynamic end, so "Since 13 October until yesterday" keeps moving forward as days pass without you reopening the picker. Last offers flexible "last N" ranges across days, weeks, months, or quarters, so you can go beyond the prebuilt presets without typing dates by hand. This covers this week, month, quarter, or year, with the end anchored at the end of the period, today, or yesterday.
May 7th, 2026
Find any chat with search and custom names
You can now search the Dema Agent chat sidebar by title. A new Search button under "New chat" opens a command palette, and Cmd/Ctrl+K toggles it from anywhere on the agents surface. Type a few characters, fuzzy match across titles, arrow keys plus Enter to open.
Chats can also be renamed. The auto-generated title that drifts as the conversation evolves is no longer the only option. Hover any chat in the sidebar, choose Rename, and pick a name that reflects what the chat is about. The new title sticks across reloads, shows up in search, and follows the chat if you share it. Combined, older conversations that used to be impossible to find are reachable in seconds.
Paste files into chat, and tag skills and integrations inline
Cmd/Ctrl+V in any chat textarea now uploads supported files from your clipboard — screenshots, files copied from your desktop or file browser, anything the upload button already accepts. Plain text paste behaves exactly as before.
Slash commands and integration mentions also got a refresh. Typing / and @ in the chat input now renders skills and integrations as styled pills instead of plain text, and those pills carry through to the sent message so you can scan a conversation and see at a glance which skills and integrations were referenced. Long markdown tables in agent responses now wrap properly, so cells with links or formatting are no longer truncated.
Set a fixed COGS per item alongside gross margin
Product costs (/settings/data/product) now supports a fixed cost-of-goods-sold per item in addition to gross margin percentage. Both values live on the same row in the same taxonomy table. The rule system is unchanged, so the most specific match still wins and rules fall back to their parent. When both a fixed amount and a percentage are set on the same rule, the fixed amount takes precedence.
Use this for SKUs where cost is genuinely a per-unit number rather than a margin assumption.
April 17th, 2026
The Dema Agent now runs on Claude Opus 4.7, the most capable model in the Claude family. It handles complex analyses with more precision, follows instructions more closely, and is better at verifying its own output before presenting results.
You'll notice the difference most in longer, multi-step tasks where the Agent needs to hold context across several queries or work through ambiguous questions without losing track.
New dashboard and report templates
We've added new dashboard and report templates based on customer requests. You'll find them under the Dema team in the dashboards and reports sections.
April 2nd, 2026
Totals row in dashboard tables
Table widgets on dashboards now support a totals row. It's a sticky footer that shows aggregated values for all your metrics across the full dataset, not just the visible rows.
You can toggle it on from the widget properties panel. It's off by default, so existing dashboards are unaffected. The widget header also now shows "Showing X of Y rows" so you always know how much of the data you're seeing.
Updated properties panel in Reports
The Reports view has a new unified properties panel. It replaces the previous two separate panels (Chart Settings and Report Details) with a single tabbed interface covering data configuration, chart settings, and general properties.
The Chart tab also introduces a few new controls. You can show or hide the chart itself to focus on the table, toggle comparison lines and the legend on or off, and switch to a cumulative view for metrics over time.
Everything is now in one place, making it faster to configure your reports without jumping between panels.
March 20th, 2026
Charts and tables generated by the Dema agent are now customisable. Instead of rendered markdown, the agent uses the same components you know from dashboards and reports.
You can adjust charts and tables directly after the agent creates them. Change the chart type, adjust metrics, reorder axes, or toggle comparison periods from the chart settings panel. No need to ask the agent to regenerate anything.
Data is also more reliable. Numbers and formatting are pulled directly from the source, removing the risk of values getting misformatted or rounded along the way.
