February 20th, 2026
Ask the Agent directly from your dashboards and reports
You can now jump into an Agent conversation directly from your reports and dashboards — with your current context automatically included.
In Reports, click "Ask about this report" in the header. The Agent opens with your current report context already loaded — dimensions, metrics, date range, comparison period, and any active filters.
In Dashboards, open the context menu on any chart or table widget and select "Ask about this widget." The Agent receives that specific widget's configuration so it can give you a focused answer.
You can see and edit the exact context the Agent receives before sending, so you're always in control of what gets asked.
Share Agent conversations with your team
You can now share any Agent conversation with the rest of your organisation.
Open the menu on a conversation in the sidebar and select "Share." The conversation gets a "Shared" badge and becomes visible to everyone in your organisation as a read-only thread. Your colleagues can review the insights without accidentally modifying anything.
You can unshare at any time from the same menu. Only the conversation owner can share, unshare, and continue the conversation.
February 12th, 2026
New
What’s New?
You can now extend the Dema Agent with Skills. Reusable packages of specialized knowledge, workflows, and Python helpers that are loaded only when relevant to a task.
Unlike global instructions, Skills are activated on-demand. The agent sees each skill’s name and description, and automatically loads the full skill when it detects a relevant use case. This keeps conversations lightweight while enabling deep domain expertise when needed.
Key Capabilities
On-demand expertise
Skills are only loaded when needed, allowing you to add specialized workflows without increasing context size for every conversation.
Reusable workflows and analysis templates
Standardize how analyses are performed across teams with structured step-by-step guidance, decision trees, and output formats.
Python helpers (optional)
Skills can include Python functions that are automatically injected when the skill loads enabling repeatable analyses with zero setup.
Flexible creation and sharing
Create skills from Settings or directly in conversation
Keep skills private or share across your organization
Use built-in Dema skills like Skill Creator to generate new skills faster
Why It Matters
Skills turn the Dema Agent into your own configurable, business-aware teammate giving you a scalable way to encode best practices, automate complex workflows, and ensure consistent analysis across the organization.
February 6th, 2026
Chart downloads
Export any chart as a PNG, JPEG, or SVG image directly from dashboards, agent conversations, or reports. Perfect for sharing insights in presentations, reports, or with stakeholders outside the platform.
Drill down into reports
Right-click any row in your reports to explore the data behind it. The drilldown automatically applies filters based on the row's dimensions and lets you select an additional dimension to investigate further. All filters can be adjusted before drilling down.
Shopify product tag sync
(Shopify customers only)
Automatically export your dynamic product segmentations to Shopify as product tags, updated daily. Use these tags to create automated collections, set up targeted promotions, or adjust product visibility on your storefront.
January 23rd, 2026
Freeze and Reorder Table Columns
Working with wide tables just got easier. You can now freeze columns to keep key data visible while scrolling, and reorder columns by drag-and-drop to customize your view.
Other Dashboard Improvements
Text widgets can now be placed side by side (up to two per row), making it easier to add context without taking up vertical space. We've also added hover tooltips that show metric and dimension descriptions directly in tables and KPI widgets – no more guessing what a field means. And dashboards with long names are no longer truncated in the header.
Image and PDF Support in the Dema Agent
The Dema Agent can now analyze images and PDF files you share in the conversation. Upload a screenshot of a dashboard, a report, or any visual data – and ask the agent to help you interpret it.
December 19th, 2025
🚀 New Feature: Redesigned Marketing Mix Modeling (MMM)
What's New?
We've completely redesigned our MMM capabilities to give you unprecedented control and insight into your marketing performance.
Key Features:
Flexible Optimization Objectives - Customize goals beyond profit
Multiple Configuration Management - Create, save, and switch between different MMM setups
Scale Your Analysis - Handle complex multi-market, multi-channel scenarios with ease
Enhanced Understanding with Adstock Curves
New Adstock Visualization makes it easier than ever to understand the lingering effects of your advertising spend. See exactly how your campaigns continue to drive impact long after they end.
This redesign transforms MMM from a static analysis tool into a dynamic optimization engine for your marketing strategy.
🚀 New Feature: Starter Questions for Instant Agent Analysis
What's New?
Pre-built analysis templates to jumpstart your data exploration
Six ready-to-use question categories covering key business metrics
One-click insights - no more staring at blank screens wondering where to start
December 5th, 2025
We believe this will become the best AI analyst you can have for e-commerce and retail.
We’re launching the first version of Dema Agent in Beta. In many ways it works exactly as you’d expect — and in a few ways it will surprise you. Beta access is available to all Dema users, but it’s request-only for now. To join, simply fill out the form linked below and we’ll get you set up.
The Agent launches with three core execution modes:
Product segmentation: Create product segments faster and smarter than ever before — ready to steer your marketing in no time.
Customer segmentation: Get instant, powerful customer segments to follow in reports and dashboards, or to activate directly in your CRM.
Reports and dashboards: Finish a conversation by saving insights to a report or dashboard with one click, making them easy to share with colleagues.
Want Beta access and a first look at what Dema Agent can do? Request access via this form. If you get in early, we may ask you for a short testimonial we can use in marketing.
November 7th, 2025
New time filter option: Added "Last 3 days" to segmentation filters for more granular data analysis.
Various bug fixes to improve the stability and user experience of the platform.
October 10th, 2025
What's New?
We've supercharged the segmentation platform to make creating and managing rule sets faster and more intuitive than ever!
Quick-start templates for instant segmentation setup
Drag-and-drop rule reordering for effortless configuration
Streamlined navigation throughout the segmentation interface
🔧 Better Rule Builder: These updates make building complex segmentation strategies more accessible while maintaining the powerful functionality you rely on. Get started with templates and customize from there, or build completely custom rule sets with our improved interface!
September 12th, 2025
🔧 Chart Improvements
Stacked bar charts now sort more intuitively
Enhanced how data appears in your stacked bar charts, making it easier to identify trends and compare values across categories.
Chart bug fix
Resolved an issue that was affecting chart display and functionality, ensuring a smoother visualization experience.
⚡️ Performance Enhancement
Faster loading for large reports
Implemented improvements that significantly reduce loading times when working with datasets containing large amounts of data. Your analytics workflows just got a lot faster!
August 29th, 2025
Big changes in the platform you probably won’t notice
We’ve made some major improvements to the platform over the summer. But ideally, you won’t even notice them. We’ve updated the UI with a new font, slightly reduced the font size – so you can view more data at once – and adjusted the color system to improve contrast.
For us, these changes have been significant. But hopefully, the only thing you’ll notice is that Dema looks and feels just a little bit smoother.