Easier on the eyes, easier on the thumbs
Open an app beside the conversation
Apps now open in a panel next to the chat, so you can follow the thread and use the app at the same time. Ask the Agent for a change and the app updates in place. Your filters, selections and anything you’d typed into it stay where they were.
Switch Dema to dark mode
Dema has a dark theme, and it is on for every account. The app follows your device by default, so it turns dark when your laptop does. To choose for yourself, open Settings > Account > Profile, and pick System, Light, or Dark under Appearance.
Dictate a message instead of typing it
You can now speak to the Agent. A mic button sits in the conversation input, and what you say appears as muted text trailing whatever you had already typed, with a waveform underneath so you can tell the microphone is picking you up. It understands English, Swedish, Norwegian, Spanish, Italian and French, and it knows Dema's own vocabulary, so terms like MMM and CFA come out right.
The first use asks your browser for microphone permission, and where the browser or your operating system has it blocked, the button tells you which setting to change.
See what your competitors are running
Your agents can now search the Meta and TikTok ad libraries. Point one at a competitor, and it can pull the ads they are running, then compare those angles against your own inventory. You can also ask an agent to keep a running ledger of what each competitor tries, so new angles show up as they appear. Coverage is limited to ads shown in the EU.
Run incrementality tests across countries
Incrementality experiments are no longer limited to one treatment country. When you create an experiment, you can now pick several. Country tests can give cleaner results than region tests in certain cases. Ads don’t leak across borders the way they do between regions, and national sales volume makes lift easier to see. The results line up with how you already budget and report. They also work in markets where one city dominates, where a region test can’t find a fair control group.
Build Meta campaigns from the conversation
Agents using the Meta Ads integration can now create and update campaigns, ad sets and ads, and upload the images for your creatives, so a campaign can go from brief to built without leaving the chat. New campaigns, ad sets, and ads are created paused. Nothing goes live until it is switched on, and you can keep the integration's write tools on ‘Needs approval’ if you want to see each change first.
