Sitoo integration

Integrate with Sitoo so the sales of the physical stores can be seen in Dema.

Add more events for tracking

We'd like to track things like add to cart, cart viewed etc. A good list of examples provided here: https://developers.cloudflare.com/zaraz/web-api/ecommerce/#list-of-supported-events

See two charts at the same time in the reports view

I would love if I could see two charts at the same time in the reports view.

Annotations in chart

I would love if I could set annotations in a chart. For example when you have had a discount or event. Then when you see this date in the future in the chart you will see the annotation.

Uplift testing of marketing efforts

Integrating uplift testing with our marketing mix modeling (MMM) to offer customers a powerful causal inference tool within our platform, enabling precise analysis of marketing effectiveness.

Product pictures in platform

To enable the display of product images within the platform by fetching product image URLs through inventory integrations, processing these images so they have same format, and storing them in an accessible manner.

Integrate with Voyado.

Using Voyado FTP to retrieve Newsletter and Automation data to follow up both revenue attribution but also combining with CTR, CTOR, OR. When integration with Voyado it will open up the possibility to also dive deeper into CLV and customer loyalty

Weekday in chart

I would love if we could get the weekday in the chart

Inventory dashboard

Develop an inventory dashboard in a similar way to the marketing dashboard, but focus on inventory levels and slow/fast moving stock.

landing page add more fields (category, product page)

Now for landing pages we only have the url, we would like to also have page type: home/category/product/whatever that we can set in the tracker page view call. would also be good to have page key field since if you run multiple languages the url is different per language, like “jackets” vs “jackets”, but the page key will be “jackets” for all langs.

Product Bundles

Track page views and sales for bundled products (bundles consist of two or multiple products), to analyze and compare bundled/non-bundled products.

Combine stacked column chart with line chart in graph

When you have two metrics you can’t put one as a stacked column chart and the other one as a line chart today.

Customer journey

It would be great to be able to follow the customer journey on site. From the total number of users who landed on our site, how many added a product to cart, how many of them proceeded to checkout and how many of them actually fulfilled their purchase/converted. (Same type of report as google analytics purchase journey) In both numbers and percentage.

Integrate Google Search Console (CSC) API data

Integrate into Dema. Business requirement specification exists.

Ad platform metrics, adjust with country consent rate

When looking at conversions and adjusted epRoas (ads) reported from ad platforms in dema we would need to take the consent rate to be able to compare epRoas between countries, same as we do with expected returns by country. To the ad platforms we only send conversions for consented users, and the amount of consented users is very different by country, only 71% in DE and in US there is no consent needed so there we have 100% It could be a fixed config table on country level as a start, and in the future we should probably track consents in the dema tracker. This only applies to metrics marked with (ads) in dema, the normal epRoas does not have this issue as it uses commercetools data, not ad platform.

Create e-mail subscription of reports

Get daily/weekly emails based on reports in the app.

New metric - Inventory days left

I would love if we could see how many days more the current stock will last using the forecast on sold qty's.

Cookieless tracking using IP & user agent & salt hash

For users that don't consent to tracking and we currently can't track, we are looking into possibility to allow a cookieless solution where we instead use a hash + 24h salt to encrypt customer PII to allow compliant tracking for all visitors.

Graph upgrades

Planned to work on improved graphs to allow more flexibility for the user.

Custom Dashboards

Develop possibility to create custom dashboards with multiple graphs and tables to be adjusted by each user.