Add more events for tracking to follow customer journey

Track events like add to cart, initiate checkout and add to wishlist to be able to track customer behaviour.

Create e-mail subscription of reports

Get daily/weekly emails based on reports in the app.

Annotations in chart

I would love if I could set annotations in a chart. For example when you have had a discount or event. Then when you see this date in the future in the chart you will see the annotation.

Product Bundles

Track page views and sales for bundled products (bundles consist of two or multiple products), to analyze and compare bundled/non-bundled products.

Integrate with Voyado.

Using Voyado FTP to retrieve Newsletter and Automation data to follow up both revenue attribution but also combining with CTR, CTOR, OR. When integration with Voyado it will open up the possibility to also dive deeper into CLV and customer loyalty

See two charts at the same time in the reports view

I would love if I could see two charts at the same time in the reports view.

Weekday in chart

I would love if we could get the weekday in the chart

landing page add more fields (category, product page)

Now for landing pages we only have the url, we would like to also have page type: home/category/product/whatever that we can set in the tracker page view call. would also be good to have page key field since if you run multiple languages the url is different per language, like “jackets” vs “jackets”, but the page key will be “jackets” for all langs.

Import KPI data to Dema

We would like to be able to have all our KPIs in one place - Dema. It would be great to be able to import data points, either from a website directly (like Zendesk for tickets, CRM subscribers from Voyado etc.) or from an excel sheet that updates continuously.

Pivot table

Pivot table to set dimensions as columns

Customer specific date ranges within report

Cater to those that have a broken financial year.

Customer journey

It would be great to be able to follow the customer journey on site. From the total number of users who landed on our site, how many added a product to cart, how many of them proceeded to checkout and how many of them actually fulfilled their purchase/converted. (Same type of report as google analytics purchase journey) In both numbers and percentage.

Integrate Google Search Console (CSC) API data

Integrate into Dema. Business requirement specification exists.

Ad platform metrics, adjust with country consent rate

When looking at conversions and adjusted epRoas (ads) reported from ad platforms in dema we would need to take the consent rate to be able to compare epRoas between countries, same as we do with expected returns by country. To the ad platforms we only send conversions for consented users, and the amount of consented users is very different by country, only 71% in DE and in US there is no consent needed so there we have 100% It could be a fixed config table on country level as a start, and in the future we should probably track consents in the dema tracker. This only applies to metrics marked with (ads) in dema, the normal epRoas does not have this issue as it uses commercetools data, not ad platform.

New metric - Inventory days left

I would love if we could see how many days more the current stock will last using the forecast on sold qty's.

Cookieless tracking using IP & user agent & salt hash

For users that don't consent to tracking and we currently can't track, we are looking into possibility to allow a cookieless solution where we instead use a hash + 24h salt to encrypt customer PII to allow compliant tracking for all visitors.

Support multiple tables / graphs in one report

Include option to extend the report sheet to include several tables or graphs in one report. This would solve the need for creating multiple reports and then adding them to a dashboard but also speeding up the work flow in Dema as a user

Add rolling values

Would like to add rolling values as a potential selection / presentation. E.g. for sales, I would like to select to view the data on rolling 7, 14, 28 (up to 365 days) days as a aggregated measure to smooth out the development to remove the static. Hence, each data point would be equal to 7 days of sale (or what is selected).

Inventory from Sitoo

Inventory data for Sitoo is not currently fetched, and IDs between systems aren’t mapped due to IDs in Dema not being the same as in Sitoo. We will make a mapping between the systems and read the inventory.

Scale/decrease spend incrementality test

Currently customer success support is needed to setup scale/decrease incrementality tests, e.g. “increase spend with 25% in Facebook and measure the incrementality”. We will create an easier way for customer to setup these test self serve.