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Planned

1

Committed and queued

Planned projects

Omni-channel incrementality tests

Currently we don’t have a simple solution to measure omni channel incrementality in incrementality testing, e.g. “How does marketing spend affect multiple storefronts” or “How does marketing spend affect offline sales AND online sales and give a combined incremental ROAS of it”. We will allow for easier testing for these cases.

In Progress

1

Actively being built

Planned projects

Send segmentation data back to Voyado

Currently, segmentation data is only provided as a CSV file. Customers have to manually upload this to Voyado, which is cumbersome and prone to errors. We will allow to automatically update customers in Voyado with tags based on segments created in Dema.

Completed

90

Recently shipped

Planned projects

Add more events for tracking to follow customer journey

Track events like add to cart, initiate checkout and add to wishlist to be able to track customer behaviour.

Planned projects

Dates as a dimension

I would love if we could add dates as a dimension? (with same transformation as in charts, days, weeks etc). I want to export this data to csv, but only the chart data has the dates, the table is without it. Other option is if we could export the chart data instead of the table data.

Planned projects

Marketing mix model

Deploy a robust MMM model that will help our customers to be able to optimize their marketing spend to increase their profits. The model will allow both future scenario planning and historical analysis of MMM on GP3 level.

Feature ideas

Sitoo integration

Integrate with Sitoo so the sales of the physical stores can be seen in Dema.

Planned projects

Actual returns on orders

Implement possibility to see actual returns on orders in the reports and not only estimated returns.

Planned projects

Multiple filters on same dimension/metric

I would love if you could set multiple filters on the same metric to see for example all campaigns including "branded" and "pmax"

Planned projects

Product pictures in platform

To enable the display of product images within the platform by fetching product image URLs through inventory integrations, processing these images so they have same format, and storing them in an accessible manner.

Feature ideas

Pinterest integration

Connector to pinterest

Feature ideas

Add shipping country as dimension

It had been nice to have two different country dimensions, one from the website tracking and one from the shipping country on order level. When for example analyzing fulfilment costs on orders we want to be able to see the data on shipping country instead of only having the option to use the country from the website tracking.

Feature ideas

See two charts at the same time in the reports view

I would love if I could see two charts at the same time in the reports view.