Ad platform metrics, adjust with country consent rate

When looking at conversions and adjusted epRoas (ads) reported from ad platforms in dema we would need to take the consent rate to be able to compare epRoas between countries, same as we do with expected returns by country.

To the ad platforms we only send conversions for consented users, and the amount of consented users is very different by country, only 71% in DE and in US there is no consent needed so there we have 100%

It could be a fixed config table on country level as a start, and in the future we should probably track consents in the dema tracker.

This only applies to metrics marked with (ads) in dema, the normal epRoas does not have this issue as it uses commercetools data, not ad platform.

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Status

In Review

Board

πŸ’‘ Feature ideas

Date

11 months ago

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