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Step inside DEMA's development journey

Feature Ideas: Dive into a community-driven pool of innovation where your voice matters. Explore feature suggestions from users like you, cast your vote to champion your favorites, and submit your own ideas. Your insights shape our priorities and innovation.

Planned Projects: Get an exclusive look at our quarterly roadmap. Follow the key projects DEMA has planned and see how user feedback, including yours, influences our direction and decisions.

Changelog: Stay informed with our latest advancements by visiting our changelog.

In Progress

Send segmentation data back to Voyado

Currently, segmentation data is only provided as a CSV file. Customers have to manually upload this to Voyado, which is cumbersome and prone to errors. We will allow to automatically update customers in Voyado with tags based on segments created in Dema.

11 months ago

Cookieless tracking using IP & user agent & salt hash

For users that don't consent to tracking and we currently can't track, we are looking into possibility to allow a cookieless solution where we instead use a hash + 24h salt to encrypt customer PII to allow compliant tracking for all visitors.

3 years ago
Planned

Omni-channel incrementality tests

Currently we don’t have a simple solution to measure omni channel incrementality in incrementality testing, e.g. “How does marketing spend affect multiple storefronts” or “How does marketing spend affect offline sales AND online sales and give a combined incremental ROAS of it”. We will allow for easier testing for these cases.

11 months ago

UI to insert targets

Easy interface to apply the targets directly from the platform.

1 year ago

Spend Pacing

It would be great to have spend as a predictive metric, in a graph were you can see the estimated total spend for the month if you follow the spend pacing the last 1/3/7 days.

2 years ago